Label: environmentally-friendly

All content with label environmentally-friendly.
Related Labels: product, table, environmental-impact, certificate, strategies, consumer, company, sustainability, recycling, value-action-gap, ethical-consumption, environmental-responsibility, service, customer, environmentally-friendly-product, ecolabel, environmental-protection, environment, ethical, more »

Page: 1. Conception of Sustainability Marketing (REBEL WP4: Implementing the Green)
mentioned in the introduction, the aim of sustainability marketing is to integrate social and environmental aspects in every step and every action of the whole marketing process. The goal is not only to promote environmental friendly or ethical products and services but also to enhance environmental awareness of consumers and thus ...
Other labels: consumer, product, sustainability-marketing, marketing, diagram, narrative-text, strategies, customer
Page: 2. Ethical Consumption (REBEL WP4: Implementing the Green)
chapter we take first a quick look at the role of consumption in general. The focus is then shifted on ethical consumption and on current trends related to it. The Role of Consumption Perhaps because consumption is so close to us everybody and belongs so selfevidently in our every ...
Other labels: consumer, product, sustainability-marketing, ethical-consumption, table, narrative-text, strategies, purchasing
Page: 3. Consumer Behaviour (REBEL WP4: Implementing the Green)
Consumer behaviour relates to issues concerning purchase, use and postuse (often described as endoflife products) of products. According to Belz (2005), marketing literature has been primarily concerned with the first stage, the process and act of purchasing, whereas in the case of ethical ...
Other labels: consumer, product, environmentally-friendly-product, end-of-life-product, sustainability-marketing, table, narrative-text, strategies
Page: Ecolabels (REBEL WP6: Eco-Efficiency)
ECOLABELS \\ Ecolabels tell the consumer that the labelled products or services cause less environmental load during their life cycle than other corresponding products or services in the same product or service group. Thereby they provide the consumer with an opportunity to promote sustainable ...
Other labels: life-cycle, environmental-impact, sustainability, certificate, consumer, product, ecolabel, service
Page: Sustainability Marketing (REBEL WP4: Implementing the Green)
Objectives of this chapter is to help students to get a wider scope of the complexity of sustainability marketing. Main aims are how sustainability marketing differs from conventional business thinking and how it can be used to support  more ethical and environmentally friendly solutions on both ...
Other labels: environment, company, consumer, product, environmentally-friendly-product, ecolabel, environmental-responsibility, sustainability-marketing